Get ready for a thrill-seeker's paradise! Pleasurewood Hills in Lowestoft is gearing up to transform your family outings with not one, but four brand-new rides! But here's where it gets exciting: among these additions are a heart-pounding, high-profile thrill ride, a whimsical children’s roller coaster, a family-friendly coaster perfect for all ages, and a towering Big Wheel offering breathtaking views. And this is the part most people miss: these rides aren’t just about fun—they’re part of a strategic move to secure the park’s future as a top East Suffolk attraction.
Last October, the family-run Premier Attractions Ltd, led by the Stokes family, took the reins of Pleasurewood Hills from the French Looping Group. From the get-go, they promised big changes, announcing plans to invest in at least three new rides for the park’s spring reopening. Now, with agents Meadows Ltd submitting proposals to East Suffolk Council, those plans are taking shape—and they’re even more ambitious than initially revealed.
But here’s where it gets controversial: while the park’s expansion is exciting, some might wonder if four new rides are enough to compete with larger theme parks in the region. Is this a bold enough move, or just a stepping stone? Let us know your thoughts in the comments!**
The proposed rides—a Star Flyer, a Spinning Coaster, a Big Wheel, and an Apple Coaster—are designed to maximize space within the park, making use of previously developed areas. The Star Flyer, soaring 30 meters high, promises adrenaline-pumping thrills, while the 12-meter Spinning Coaster offers a gentler, family-friendly experience. The Big Wheel, standing at 36 meters, will provide panoramic views, and the 5-meter Apple Coaster is perfect for little adventurers.
According to official documents, these additions are part of a broader strategy to reinvigorate the park, boost visitor numbers, and extend stay times. The goal? To keep Pleasurewood Hills competitive in the regional tourism market. While no cost figures have been disclosed, the investment is described as crucial for the park’s long-term success.
East Suffolk Council is expected to make a decision in the coming weeks, leaving thrill-seekers and families alike on the edge of their seats. Will Pleasurewood Hills become the go-to destination for excitement and family fun? Only time will tell. What do you think—are these new rides enough to make Pleasurewood Hills your next family outing? Share your thoughts below!
